
Brendan Callahan A
Brendan Callahan is a performance-driven, strategic, and solutions-focused Marketing Executive, showcasing depth and breadth of experience across digital... | 149 Sterling StreetApartment 3d, Brooklyn, United States
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Brendan Callahan A’s Location 149 Sterling StreetApartment 3d, Brooklyn, United States
Brendan Callahan A’s Expertise Brendan Callahan is a performance-driven, strategic, and solutions-focused Marketing Executive, showcasing depth and breadth of experience across digital marketing, brand management, and content development activities. He earned a winning reputation for yielding 19% subscription revenue growth (2022) and 10% (2023) while elevating digital subscriptions (200K to 500K+) and increasing the annual subscription mix (11% to 34%) across paid media channels. He offers 17+ years of transferable experience in providing strategic insights to drive impactful marketing initiatives while elevating brand presence, propelling revenue growth, and fostering long-term customer engagement. He employs a systems thinking approach, involving ideating, implementing, and improving interconnected processes to foster holistic solutions, sustainable outcomes, and a culture of continuous improvement. He exhibits advanced proficiency in facilitation, consensus building, and decision-making activities while integrating effective problem-solving strategies to achieve measurable business results. During an accomplished career of continuous growth and success, Brendan acquired strategic vision, leadership acumen, and marketing expertise to drive sustainable business growth within dynamic and competitive market landscapes while propelling brands to new heights of success. He utilizes various digital platforms, including social media channels to optimize brand visibility, engage target audiences, and propel conversion rates while driving revenue growth and profitability on a year-over-year basis. He designed an innovative model to improve customer retention and profitability 520% (from 2020 to 2021) while integrating digital communication channels to optimize reach for 100K+ hard-to-reach clients per quarter. Through dedication toward promoting a culture of collaboration, Brendan built internal marketing training initiatives for a new brand at American Express while facilitating marketing and sales personnel to maximize performance and collaboration across business units. He develops and executes integrated marketing campaigns to seamlessly blend traditional and digital channels for maximum impact while achieving measurable results in terms of brand awareness, lead generation, and customer acquisition. He crafts compelling brand narratives and implements consistent messaging across diverse channels through content marketing initiatives to optimize brand equity and produce a competitive edge in the market.
Brendan Callahan A’s Current Industry Vidmob
Brendan
Callahan A’s Prior Industry
Kuow Public Radio
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Ideas To Go
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Campbell Soup
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Danone
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American Express
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Bloomberg News
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Vidmob
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Work Experience

Vidmob
Client Partner - Client Solutions
Sat Jun 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Bloomberg News
Head, Content and Creative Strategy
Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
American Express
Director, Retention and Best Customer Programs
Tue Jun 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
American Express
Director, Marketing Transformation
Wed May 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jun 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
American Express
Senior Manager, End-to-End Customer Marketing
Mon May 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Danone
Brand Manager, Innovation and YoCrunch
Thu Dec 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Danone
Brand Manager, Private Label Brands, Inclusive of Walmart
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Sep 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Campbell Soup
Associate Marketing Manager - Prego Sauces, SpaghettiOs and Ready Meals
Mon Jun 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Campbell Soup
Associate Brand Manager – Innovation
Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jun 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Campbell Soup
Associate Brand Manager and Sales Manager - National Accounts (B2B Marketing)
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Campbell Soup
Brand Management Intern
Tue May 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Ideas To Go
Manager of Operations
Sun Nov 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Ideas To Go
Chief of Staff
Sat Jul 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Nov 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Kuow Public Radio
Program Manager/Head of Biannual Pledge Drives
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)